Denny Bros, a leader in the printing industry since 1945, has been recognized with two awards in the 2025 Clinical Trials Arena Excellence Awards for its innovation in custom labelling and commitment to environmental sustainability.
The Clinical Trials Arena Excellence Awards honor the most significant achievements in the pharmaceutical clinical trials industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies leading change and shaping the future of the industry.
Denny Bros has been recognized with the Innovation award for its groundbreaking multi-page labelling solution, Fix-a-Form®, which revolutionizes how detailed information is presented on pharmaceutical products. The company won the Environmental award for its significant reduction in carbon footprint and commitment to renewable energy, exemplified by extensive solar panel installation and sustainable practices.
Innovative pharmaceutical labelling with Fix-a-Form®
Denny Bros has made a significant impact in the pharmaceutical industry with their innovative multi-page label, Fix-a-Form®. This pioneering solution addresses a critical need in the sector: the ability to provide extensive product information without altering the primary packaging. Fix-a-Form® combines a printed and folded leaflet with a self-adhesive label, allowing up to 120 pages of additional content to be included in the same space as a traditional single-panel label. This innovation is particularly beneficial in the pharmaceutical sector, where detailed product descriptions, safety messages, dosage instructions, and user guidelines are essential.
The versatility of Fix-a-Form® is evident in its ability to be customized to fit various shapes, sizes, and finishes, meeting the specific needs of different products. This adaptability ensures that pharmaceutical companies can maintain compliance with regulatory requirements while enhancing patient safety. By keeping vital information with the product throughout its lifecycle, the risk of patient error is significantly reduced.
Moreover, Denny Bros incorporates advanced features into their labels, such as variable data printing, which allows for unique numbering, expiry dates, and patient data to be included. Security and tamper-evident features, along with antibacterial coatings and braille, further enhance the safety and functionality of the labels. These features are crucial in clinical trials, where maintaining the integrity and security of the trial process is paramount. Denny Bros’ specialized services, such as patient over coding and batch segregation, ensure that labels are tailored to meet the rigorous demands of clinical trials, reinforcing their position as a trusted partner in the industry.
Leading environmental sustainability with renewable energy
Denny Bros’ commitment to environmental sustainability is demonstrated through their comprehensive approach to reducing their carbon footprint and integrating renewable energy solutions. Over the past 15 years, the company has achieved a remarkable 65% reduction in their carbon footprint, showcasing their dedication to environmental stewardship. A key component of this achievement is the installation of 1,800 solar panels at their Bury St Edmunds headquarters. This initiative not only meets the company’s energy needs but also generates surplus electricity that supports the local grid, aligning with their goal of becoming carbon neutral by 2030.
The company’s adherence to ISO 14001 certification since 2008 underscores their commitment to continuous environmental management and improvement. Denny Bros has implemented a robust Environmental Policy that addresses key areas such as energy use, materials, waste generation, and vehicle use. By prioritizing renewable energy sources and responsible waste management, the company minimizes its environmental impact while setting a standard for others in the industry.
Denny Bros’ sustainability efforts are driven by strong leadership and active employee involvement, ensuring that environmental practices are embedded in the company culture. Regular communication through annual statements, newsletters, and internal platforms keeps employees informed and engaged in sustainability initiatives. This holistic approach, based on a ‘Plan, Do, Check, Act’ improvement program, ensures that all staff members are aligned with the company’s environmental objectives.
Furthermore, Denny Bros actively shares their environmental successes and challenges with other businesses, acting as a mentor to companies looking to develop their sustainability programs. Their participation in platforms like EcoVadis, where they achieved a Bronze Medal, reflects their commitment to transparency and continuous improvement in sustainability practices. By fostering a culture of environmental awareness and collaboration, Denny Bros not only enhances their own operations but also encourages broader industry adoption of sustainable practices.
“We are very pleased and very proud to have received not one, but two awards on behalf of Clinical Trials Arena. It is a testament to the hard work and dedication of all our staff over the years. We look forward to supplying the industry for many more years to come.” – Graham Denny, Managing Director
Company Profile
Denny Bros Ltd was founded in 1945 by brothers Douglas and Russell Denny in response to a simple question – “where can we get dance tickets printed?” The company has since grown into a world leading specialist print company through the simple willingness to learn and develop innovative new solutions in response to customer needs.
The invention of the world’s first multi-page label in the late 1970’s, known as Fix-a- Form®, established Denny Bros as one of the world’s leaders in innovative labelling solutions.
Denny Bros remains an independent, employee-owned printing business with an ethos underpinned by the strong guiding values of our founders – trust, innovation, quality and customer service.
Contact Details
Lucy Denny
E-mail: lucy.denny@dennybros.com
Tel: 01284 701381
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